About Us

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 The Strategy Edge specialises in lean strategy/Hoshin Kanri-based strategy development and deployment.

Hoshin Kanri is a planning logic that has been proven to work across a variety of industries for over two decades. Originally developed for and used by multi-national industries, over the last decade it has also been successfully applied across domains like high performance and recreational sport and the charity sector. 

Hoshin Kanri Strategic Planning uses a practical approach, allowing teams to build and drive forward clear plans that focus on the right strategic priorities.

The Strategy Edge is led by Ian Robinson, a strategy consultant with over 20+ years’ experience. 

Ian first used the Hoshin Kanri logic whilst working as part of the leadership team for Renault-Nissan’s global business improvement team, where he helped align the plans and work of a 250,000-person global organisation around five key strategic goals. 

Since 2008, Ian has been sharing that experience with a variety of other sectors, helping organisations large and small to develop and drive forward their strategic plans.

Over that time, Ian has become recognised as a world-leading practitioner in applying Hoshin Kanri based Strategic Planning in high-performance and dynamic environments. His practical experience, combined with a highly-engaging style, makes Ian the first choice for strategy support to a variety of industry-leading organisations.